Petroleum Development communicates to a targeted audience

The Client: Petroleum Development Corporation started as a small, public, Appalachian Basin oil and gas company in 1969. Its unique business model has allowed the company to grow revenue, net income, reserves and production much more rapidly than its peers, with production, revenues, and profitability growing substantially and steadily.

The Challenge: Petroleum Development Corporation's primary goal is to continue steadily growing per-share reserves, production, and net income. To reach this goal, PDC maintains an active drilling program focusing primarily on development wells and natural gas production. PDC felt that regularly sharing its progress on these initiatives would benefit company growth, and needed an easy and effective way to connect with employees and investors worldwide.

The Solution: PDC began using Vcall webcasting to present news and information to several target audiences.

For investors, PDC began webcasting quarterly earnings events and industry conference presentations. To reach out to employees, it began hosting Lunch and Learn classes on a variety of topics ranging from simple program training to complex drilling rules and requirements. These programs increased PDC’s ability to train employees at different locations.

PDC has used Vcall's broadcast features to effectively reach a wide potential audience with many different types of presentations. Adding an attendee list to events has helped PDC track participation, while converting its conference presentations into podcasts has expanded its reach.

The Results: For the past seven years Petroleum Development Corporation has been webcasting its corporate news and information with Vcall.

PDC's investor events started with an audience of only 6-7 attendees in 2000, but since then, 100’s of investors tune in to view earnings presentations as well as training programs. PDC has found that customer service, professional technical support, and an easy to use interface are critical components of a webcast provider. When PDC webcast it's Annual Meeting, it knew it could rely on attentive customer service from Vcall to ensure that all the details were covered. The success of its web event programs has allowed PDC to communicate the news about their substantial and steady growth effectively to its targeted audiences

"Because of Vcall's diversity of products, one person can reach hundreds of employees, trainees, and investors around the world and not incur travel expenses. Vcall hosted our Annual Meeting this year and, Oh, Wow! It was super, so professional, everything ran like clockwork."

Margie Desmond
Petroleum Development Corporation